Ford creates very gay raptor

Can you talk us through how the campaign came about? Discover the latest lineup in new Ford vehicles! Despite not having any paid media, it became the best performing post ever for Ford Europe. Originally meant to be the standard Ford Performance Blue, things changed after someone posted that the color looked “very gay.” So Ford took it back and found a custom shop to paint the gold Alphafoil and rainbow stripes.

Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives &. It simply felt like an opportunity to do something and that was the catalytic moment. It all started when an internet troll commented on a social media image of a Ranger, calling it ‘very gay’ as a slur. Shields: Generally positive.

Ford responded to an internet troll with a strong statement against homophobia, creating a rainbow and glittery gold-wrapped truck that paraded the streets of. London-based agencies VMLY&R, MakerHouse and Hill+Knowlton Strategies, then worked with Ford to create the Very Gay Raptor pickup in real life and take it to the streets of Cologne, Germany, in celebration of Pride Day.

Results / According to the agencies, the campaign reached 22 million people and resulted in million media impressions. At the end of MayFord promoted its new Ranger Raptor Special Edition pickup truck in Europe with an action-packed, adrenaline-inducing video that showed the vehicle outpacing a landslide. Ford UK’s social team then edited together an image of what an actual ‘very gay’ Ranger would look like, in the literal sense.

Fact or Fiction: Ford very gay raptor - YouTube

So how does Ford end up painting a Ranger Raptor in the pride colours and calling it the Very Gay Raptor? So how does Ford end up painting a Ranger Raptor in the pride colours and calling it the Very Gay Raptor? Once you diversify your product, you have to put the brand at the heart of everything you do to maintain consistency. Ford UK’s social team then edited together an image of what an actual ‘very gay’ Ranger would look like, in the literal sense.

The brand recently announced an entirely new business structure between its electrification business and its commercial vehicle business. The Ranger Raptor came from the factory in Performance Blue, but because one commenter thought it looked “gay,” Ford turned it into a testament of support. Explore current and upcoming Ford sales events for limited time offers, incentives, and savings on your next Ford vehicle.

It tries to reach people who take pride in the world around them and those who believe that their actions shape the world they live in. Ford® is Built for America. The Very Gay Ranger Raptor is its response. Watt: It was a very quick turnaround. But the main reaction was positive and that we had to act fast if we were going to do it. Ford makes no warranties, representations, or.

Watt: It puts the onus on the brand to be clear about what it believes in. Shields: It all started when we created a two-minute action packed epic to promote the new Raptor vehicle in Europe. How a car brand stood up against discrimination on social media and earned million impressions in the process. Information is provided on an "as is" basis and could include technical, typographical or other errors.

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With an emphasis on capability and roominess, as well as high performance and fuel economy-focused options, the latest lineup is designed with. Ford Vehicle ShowroomNote. The Performance Blue Ford F Raptor that inspired the ‘Very Gay Raptor.’ (Photo Credit: Motor 1) The Ford Motor Company has been at the forefront of supporting the LGBTQ community.

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FORD - VERY GAY RAPTOR — J&L

The product itself varies around the globe. The Very Gay Ranger Raptor is its response. It all started when an internet troll commented on a social media image of a Ranger, calling it ‘very gay’ as a slur. The idea had to be somewhat bulletproof in how we presented it because we knew it was going to be a risk for Ford to sign off on the campaign and enter the conversation around such a divisive subject.

Tell me about the Ford brand, is its positioning different is Europe versus in the US? Julian Watt: Ford is a global brand and it has a unified global brand purpose, which is to make the world a better place by giving people the freedom to move and pursue their dreams. The automaker was the first to receive a perfect score on the Human Rights Campaign’s Corporate Equality Index since and has had high scores every year.

Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing &. Of course, there were people along the way who questioned things and rightly so. Download our latest research. Discover the latest lineup in new Ford vehicles!

FORD VERY GAY RAPTOR | Entry | THE WORK

So, the competitive set is being redefined daily, now the competitors are coming from outside of the category. Ford responded to an internet troll with a strong statement against homophobia, creating a rainbow and glittery gold-wrapped truck that paraded the streets of. London-based agencies VMLY&R, MakerHouse and Hill+Knowlton Strategies, then worked with Ford to create the Very Gay Raptor pickup in real life and take it to the streets of Cologne, Germany, in celebration of Pride Day.

Results / According to the agencies, the campaign reached 22 million people and resulted in million media impressions. There are non-automotive companies that have a bearing on mobility and then there are the automakers that are disrupting the whole industry. Originally meant to be the standard Ford Performance Blue, things changed after someone posted that the color looked “very gay.” So Ford took it back and found a custom shop to paint the gold Alphafoil and rainbow stripes.

Ford to bring 'Very Gay Raptor' to Goodwood Festival of Speed

Watt: If anything, the KPIs were about maintaining integrity. When it was finished Ford called the pickup Very Gay Raptor. When it was finished Ford called the pickup Very Gay Raptor.